The consumer goods industry is navigating a transformative era, shaped by post-pandemic shifts, digital acceleration, and evolving customer demands. This research explores how emerging technologies, personalisation, and innovative strategies redefine consumer experiences.
Consumers expect personalised interactions, with relevance, recognition, and tailored recommendations emerging as vital factors for brand loyalty.
Innovations like AI, AR, and VR are transforming the consumer goods sector, enabling improved customer engagement, operational efficiency, and immersive shopping experiences.
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The rise of multichannel engagement underscores the importance of leveraging data analytics, social media, and mobile platforms to create seamless and engaging customer experiences.
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