The client's Transactional Banking (TxB) team initiated a digital analytics project focused on enhancing the Trade Online platform using Adobe Analytics. The project aimed to track user behaviour, uncover usability issues, and deliver actionable insights to support continuous platform improvement. The initiative included the full implementation of Adobe Analytics, custom reporting, and platform audit outputs designed to guide strategic UX and technical enhancements

The project aimed to gather insights into user interactions with kiosks as a digital channel, improving the customer experience based on real data.

COOi Studios was engaged by merSETA, in collaboration with JET Education Services, to develop an Electronic Knowledge and Learning Hub. The goal was to create a platform that supports knowledge sharing, enhances decision-making, and is user-friendly, aligning with merSETA’s brand and technology needs.