End-to-end design and management of a national innovation competition, bridging the gap between academic research and industrial application for South African university students.

The client's Transactional Banking (TxB) team initiated a digital analytics project focused on enhancing the trade services channel using Adobe Analytics. The project aimed to track user behaviour, uncover usability issues, and deliver actionable insights to support continuous platform improvement. The initiative included the full implementation of Adobe Analytics, custom reporting, and platform audit outputs designed to guide strategic UX and technical enhancements

COOi Studios facilitated a two-day internal hackathon for the client’s Information Technology team, designed to support the Innovation and Transformation Office in fostering creative problem-solving and generating actionable solutions. The event combined immersive workshops, trend insights, and peer learning to drive a culture of innovation.