The project focused on creating a suite of print materials to support blood donor education, engagement, and recruitment. The aim was to guide both new and existing donors through the donation process, raise awareness about blood types, and promote the life-saving impact of blood donation.

This project was designed to elevate customer experience, improve operational efficiency, and explore next-generation IoT capabilities. Spanning from early lab conceptualisation to real-world implementation, these initiatives demonstrate The client’s commitment to agile innovation and measurable business outcomes.

The project was a strategic initiative aimed at streamlining and standardising UI/UX components across the client’s digital ecosystem. The project focused on improving design efficiency, fostering collaboration, and ensuring accessible digital experiences. The framework will served as a single source of truth for design elements, driving consistency across teams and platforms.