COOi Studios proposed a tailored design thinking framework for the client, structured around the globally recognized Double Diamond approach. The framework is intended to guide innovation efforts across four key phases - Discover, Describe, Design, and Deliver - equipping teams with clear methods, tools, and templates to generate human-centred, implementable solutions.

The project focused on creating a suite of print materials to support blood donor education, engagement, and recruitment. The aim was to guide both new and existing donors through the donation process, raise awareness about blood types, and promote the life-saving impact of blood donation.

End-to-end design and management of a national innovation competition, bridging the gap between academic research and industrial application for South African university students.