COOi Studios proposed a tailored design thinking framework for the client, structured around the globally recognized Double Diamond approach. The framework is intended to guide innovation efforts across four key phases - Discover, Describe, Design, and Deliver - equipping teams with clear methods, tools, and templates to generate human-centred, implementable solutions.

The project focused on creating a suite of print materials to support blood donor education, engagement, and recruitment. The aim was to guide both new and existing donors through the donation process, raise awareness about blood types, and promote the life-saving impact of blood donation.

Modernise a digital channel's domestic payments interface. By aligning with the bank’s design system and prioritising accessibility, the project streamlined critical workflows,including payment processing, account services, and portal resilience. The engagement delivered high-fidelity wireframes, user flow diagrams, and validation reports, creating a unified and more intuitive experience for corporate clients.