Design Thinking Framework
Embedding Structured Innovation Practices Across Engen Teams
Overview

COOi Studios proposed a tailored design thinking framework for the client, structured around the globally recognized Double Diamond approach. The framework is intended to guide innovation efforts across four key phases - Discover, Describe, Design, and Deliver - equipping teams with clear methods, tools, and templates to generate human-centred, implementable solutions.

The Challenge

Engen’s innovation efforts were fragmented and lacked a consistent process or toolkit to empower employees to innovate in a structured, scalable way.

The Solution

A repeatable, easy-to-follow innovation framework was rolled out, including support materials and an internal rollout plan to embed the process into day-to-day operations.

The Results

•Enhanced internal capability to deliver innovation projects.

•Created consistent, validated user-centred design practices.

•Established a shared language and process for innovation across teams.

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Resources
Human Centered Design
Innovative Product Development Using Service Design