The project focused on creating a suite of print materials to support blood donor education, engagement, and recruitment. The aim was to guide both new and existing donors through the donation process, raise awareness about blood types, and promote the life-saving impact of blood donation.
SANBS sought to increase awareness and engagement across diverse donor demographics. They required informative yet appealing materials to demystify the donation process, encourage participation, and support their national blood collection targets.
The final deliverables included a collection of high-quality print materials with unified visual identity and messaging. These were tailored for use at donation centres, schools, corporate drives, and public education campaigns.
•Improved donor understanding of the blood donation process through visual clarity and emotional storytelling.
•Enhanced donor engagement at collection sites via inviting, easy-to-navigate materials.
•Supported SANBS’ broader recruitment efforts with consistent, scalable design assets.
•Contributed to stronger community awareness of blood donation's importance and impact.
