This strategic initiative outlines the client’s vision to become Africa’s leading FMCG platform by digitally enabling and connecting 200,000 traders by 2025. Focused on the informal retail sector, it emphasizes solving core trader pain points - such as access to stock, fair pricing, and cash flow - through digital stock ordering, aggregation, and financial services. The strategy positions the trader as a central economic player and aims to orchestrate the broader ecosystem, including manufacturers, wholesalers, and consumers.

COOi Studios facilitated a two-day internal hackathon for the client’s Information Technology team, designed to support the Innovation and Transformation Office in fostering creative problem-solving and generating actionable solutions. The event combined immersive workshops, trend insights, and peer learning to drive a culture of innovation.