This strategic initiative outlines the client’s vision to become Africa’s leading FMCG platform by digitally enabling and connecting 200,000 traders by 2025. Focused on the informal retail sector, it emphasizes solving core trader pain points - such as access to stock, fair pricing, and cash flow - through digital stock ordering, aggregation, and financial services. The strategy positions the trader as a central economic player and aims to orchestrate the broader ecosystem, including manufacturers, wholesalers, and consumers.
Traders face persistent barriers to growth, including stock access, capital, and unreliable pricing. Standard Bank needed a clear value proposition and phased implementation plan to activate and sustain engagement in this underserved market.
The final strategy positioned the trader as the ecosystem’s anchor. Proposed solutions included stock aggregation tools, working capital services, loyalty systems, and digitally-enabled supply chain connectivity.
