The project aimed to explore and understand the credit behaviour and impairments of South African women, with a focus on those aged 20–39. Through multi-channel research, the initiative uncovered that women tend to be more conservative borrowers with lower default rates. These insights informed the development of financial product prototypes tailored to their needs and behaviours.
Despite being a key market segment, women’s credit behaviour was under-explored. Nedbank sought to develop tailored offerings based on a deeper understanding of their borrowing patterns, default rates, and financial needs.
Two product prototypes were developed based on insights: Smart Stash – A savings-linked tool encouraging conservative credit habits. Mobi Advance – A mobile-first lending solution offering manageable access to credit.
