A nationwide design thinking journey that empowered employees to move from raw ideation to validated prototypes, fostering internal innovation capacity and market-ready solutions.
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Old Mutual sought to build sustainable internal innovation capacity by enabling employees across various divisions to identify market gaps. The challenge lay in creating a structured program that balanced high-level innovation training with the delivery of tangible, scalable prototypes that aligned with organizational strategy and evolving customer needs.
COOi Studios partnered with Old Mutual to design and facilitate a comprehensive design thinking journey. We guided multidisciplinary teams through the lifecycle of innovation—from initial customer insight and ideation to the development of working prototypes. The solution focused on future-readiness, leveraging emerging technologies to develop solutions showcased at a national conference.
The initiative successfully delivered innovation coaching across multiple business units, resulting in high-fidelity concepts shaped by real-world customer insights.
The program culminated in a prestigious national conference where employees demonstrated increased innovation maturity.
The project received high praise for its professionalism and the direct relevance of the prototypes to Old Mutual's long-term growth objectives.
