A Tier One insurance company sought to build sustainable internal innovation capacity by enabling employees across various divisions to identify market gaps. The challenge lay in creating a structured program that balanced high-level innovation training with the delivery of tangible, scalable prototypes that aligned with organisational strategy and evolving customer needs.

COOi Studios partnered with the client to design and facilitate a comprehensive design thinking journey. We guided multidisciplinary teams through the lifecycle of innovation from initial customer insight and ideation to the development of working prototypes. The solution focused on future-readiness, leveraging emerging technologies to develop solutions showcased at a national conference.