COOi Studios partnered with Old Mutual to design and facilitate an internal innovation challenge, guiding employees from ideation to prototype. The program aimed to cultivate a culture of innovation, leverage customer insight, and surface market-fit product ideas. The initiative culminated in a national conference where employees showcased solutions shaped by customer needs and emerging technologies.
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The client sought to build internal innovation capacity by enabling employees across divisions to identify market gaps and co-create prototypes that could scale. The initiative needed to balance training, guidance, and outcome delivery.
The challenge culminated in employee-developed concepts aligned with customer insight, organisational strategy, and future-readiness—demonstrating innovation maturity across multiple teams.
